PRIVACY NOTICE

1. Identity and Address of the Data Controller Dr. Ricardo José Alcocer Tamayo, holding CONACEM Certificate No. EGI220096 in Gastrointestinal Endoscopy and CONACEM Certificate No. C18046518 in General Surgery, is responsible for the processing, use, and protection of your personal data. For the purposes of this Privacy Notice, the physical address is located at Clínica Mérida (Endoscopy Department), at Calle 32 #242, Colonia García Ginerés, Zip Code 97070, Mérida, Yucatán, Mexico.

 

2. Personal Data to be Collected To carry out the purposes described in this document, the following personal data will be collected through the website's contact forms and/or through direct interaction via WhatsApp:

• Identification and contact data: Full name, phone number, and email address.

• Service interest data: Medical procedure or consultation of interest.

Processing of Sensitive Personal Data: Please be aware that due to the nature of the medical and consultation services provided, you may share sensitive personal data directly related to your current or future health status through the website forms and WhatsApp communication. This may include current symptoms, medical history, or gastrointestinal conditions. We are committed to processing this data under the strictest security measures to guarantee its confidentiality, in accordance with applicable laws.

 

3. Purposes of Data Processing The personal data collected will be used for the following purposes, divided as required by Mexican law:

• Primary Purposes (Necessary for the service):

  • To manage, schedule, confirm, and follow up on your medical appointments and clinical evaluations.

• Secondary Purposes (Marketing or advertising purposes):

  • To send promotional information, advertising campaigns, and personalized ads through Meta's advertising platform (Facebook and Instagram Ads).

Mechanism to opt-out of secondary purposes: If you do not want your personal data to be used for the described secondary purposes, you can express your refusal at any time by sending an email to: info@drricardoalcocer.com.mx. Refusing the use of your personal data for these secondary purposes will not be a reason to deny you the requested medical services.

 

4. Transfer of Personal Data Please be informed that the personal data and sensitive personal data collected through this website and its integrated communication channels will not be transferred, sold, or shared with any third party (individuals or entities outside the organization). The processing of the information is strictly for internal use and direct patient care purposes.

 

5. Means to Exercise ARCO Rights and Revoke Consent You have the right to know what personal data we have about you, what we use it for, and the conditions of its use (Access). Likewise, it is your right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); that it be removed from our records or databases when you consider that it is not being used properly (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition). These are known as ARCO rights.

To exercise any of your ARCO rights, or to revoke the consent previously granted for the processing of your data, you must send a written request to the following official email address: 📧 info@drricardoalcocer.com.mx

The request must contain at least:

• Full name of the data owner.

• Contact method (phone number or email) to communicate the response.

• Clear and precise description of the data for which you seek to exercise any of the ARCO rights.

• Any other element or document that makes it easier to locate the personal data.

Your request will be processed within the timeframes established by the Federal Law on the Protection of Personal Data Held by Private Parties.

 

6. Use of Tracking Technologies (Cookies and Pixels) Please be informed that this website uses cookies, Facebook/Meta tracking pixels, and other digital analytics tools to monitor user behavior, improve the browsing experience, optimize page performance, and target relevant ads on social media.

The data obtained from these tracking technologies generally includes: IP address, browser type, operating system, web pages visited within the site, and browsing duration. These technologies can be disabled directly from your internet browser settings if you wish to do so.

 

7. Changes to the Privacy Notice This privacy notice may undergo modifications, changes, or updates derived from new legal requirements, our own needs regarding the medical services offered, or changes in our privacy practices. Any modification to this document will be available for you to review on this same website.

 

Last updated: May 2026.